The Resource The power of habit : why we do what we do in life and business, Charles Duhigg

The power of habit : why we do what we do in life and business, Charles Duhigg

Label
The power of habit : why we do what we do in life and business
Title
The power of habit
Title remainder
why we do what we do in life and business
Statement of responsibility
Charles Duhigg
Creator
Subject
Language
eng
Summary
  • In this book the author takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed
  • A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Proctor & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, which is on track to be on of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern, and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees, how they approach worker safety, and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In this book the author, a New York Times business reporter takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With intelligence and an ability to distill vast amounts of information into engrossing narratives, he brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Proctor & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals to see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, this work contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits are not destiny; the author maintains that by harnessing this new science, we can transform our business, our communities, and our lives
Title
The power of habit
Creator
Summary
Identifies the neurological processes behind behaviors, explains how self-control and success are largely driven by habits, and shares scientifically-based guidelines for achieving personal goals and overall well-being by adjusting specific habits
Subject
Genre
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10055937
Cataloging source
DLC
Dewey number
158.1
Illustrations
illustrations
Index
index present
LC call number
BF335
LC item number
.D78 2012
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
why we do what we do in life and business
http://library.link/vocab/ext/novelist/titleRemainder
why we do what we do in life and business
http://library.link/vocab/ext/novelist/titleStatement
by Charles Duhigg
Label
The power of habit : why we do what we do in life and business, Charles Duhigg
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [293]-353) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The habit cure -- The Habits of Individuals. The habit loop: how habits work ; The craving brain: how to create new habits ; The golden rule of habit change: why transformation occurs. -- The Habits of Successful Organizations. Keystone habits, or The ballad of Paul O'Neill: which habits matter most ; Starbucks and the habit of success: when willpower becomes automatic ; The power of a crisis: how leaders create habits through accident and design ; How Target knows what you want before you do: when companies predict (and manipulate) habits. -- The Habits of Societies. Saddleback Church and the Montgomery Bus Boycott: how movements happen ; The neurology of free will : are we responsible for our habits? -- A reader's guide to using these ideas
Control code
19514885
Dimensions
25 cm
Edition
1st ed.
Extent
xx, 371 pages
Isbn
9781400069286
Isbn Type
(alk. paper)
Lccn
2011029545
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
40020607808
Other physical details
illustrations
System control number
  • (OCoLC)ocn731918383
  • (OCoLC)731918383

Library Locations

    • Butler Public LibraryBorrow it
      340 S. Broadway, Butler, IN, 46721, US
      41.4272 -84.871413

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